Research & future
This work package drives forward-looking knowledge development on AI, music and sustainable revenue models. The academic research and educational expertise contributes, together with industry organisations, to creating and openly disseminating new knowledge across both the industry and society.
By developing practical pilots in AI-based creation and creating forums for dialogue on copyright in the digital age, the results of this work package can be used to prepare the music industry for new technological realities and strengthen the protection of creators' rights.
The project conducts research and development-based pilot projects and studies on AI's impact on and opportunities for music creation and performance. The project explores new tools and methods for human–machine interaction in creative contexts.
The questions addressed include both risks – such as copyright and homogenisation – and opportunities, such as new creative expressions and efficient production methods. There is a strong need within the music industry to better understand AI development and its implications.
The activity aims to create practical guidance on how the industry can protect its intellectual property. The work is planned in collaboration with industry organisations and takes the form of seminars, case studies and policy work on how copyright can protect creators' material in an era of AI-generated content.