A press kit is often the first thing a booker or a journalist sees of you. Over three sessions you build your own — and leave with a finished, professional EPK ready to send out.
The course is hands-on, combining lecture, workshop and individual guidance. You get step-by-step help building a press kit that reflects your artist profile and actually works, rather than one that merely looks good.
How the course is structured
PART 1 — Introduction online, 14 October, 11:00–12:00. A digital meeting where you meet the course leader and the other participants. We go through the structure and checklists, prepare the material you need to bring to the workshop, and cover what an EPK is and why it matters.
PART 2 — Workshop in Gothenburg, 21 October, 09:00–13:00. An intensive day working hands-on with your press kit. You get inspiration, individual feedback and the chance to try different formats and expressions. The focus is the artist biography, the visual material, press releases and how you structure the content.
PART 3 — Follow-up online, 28 October, 11:00–12:00. We meet digitally again to see how it has gone. You ask questions, get further feedback and polish the details before sending your press kit out to the industry.
After the course you have
- An understanding of what an EPK should contain and how it is used professionally
- A well-written artist biography that reflects your identity
- Press releases and pitches that get attention
- Selected and edited visual material that strengthens your expression
- Your music and files organised and presented effectively
- A finished, digitally optimised EPK ready to send to bookers and media
Who is it for?
Bands, musicians and artists who want to strengthen how they communicate with bookers, journalists and the industry.
Course leader
Gustav Påhlsson.
Practical details
- Dates: 14, 21 and 28 October 2026
- Venue: United Spaces, Arenan room, Pumpgatan 1, Gothenburg (parts 1 and 3 are online)
- Places: 10
- Language: Swedish
- Kostnadsfritt if you are registered in Västra Götaland
- Apply by 7 October 2026
Produced by Kulturakademin with Westside Music Sweden, supported by Västra Götalandsregionen.
How to apply
Applications go to Kulturakademin through the link on this page. Places are limited, so apply in good time. Questions about the course? Contact Erik Bergstrand at Kulturakademin, erik@kulturakademin.com.
