Want to create an event that engages an audience and holds together from the first idea to the night itself? Over two days you learn the fundamentals of planning, producing and running events.
The course covers everything from developing and packaging the idea to budgeting, funding, contracts and fees for the people taking part — plus tools for logistics, technology, safety and project management.
The aim
To give you a complete picture of how an event is planned, organised and delivered, and practical tools for developing your own — whether you are at the idea stage or already working on a concrete production.
Day 1 — from idea to plan
Wednesday 28 October, 12:00–17:00. The first day focuses on the building blocks of an event that works. You get an introduction to the five preconditions for a successful production and concrete tools for planning and delivery.
- Developing an idea into a clear concept and programme
- Choosing a venue, and production planning
- Audiences, communication and marketing
- Budgeting, funding and ticket pricing
- Organisation, staffing and teamwork
- Safety, risk management and who is responsible for what
Day 2 — workshop and project development
Thursday 29 October, 09:00–15:00. The second day is spent on the participants’ own projects. You present an event, a production or an idea you want to develop and get individual feedback from the course leaders and perspectives from the other participants. Through discussion, shared experience and practical exercises you identify opportunities, handle the obstacles and take the next step towards something you can actually deliver.
After the course you can
- Plan and structure an event from idea to delivery
- Work with budget, funding and the economics of an event
- Identify and handle questions of safety, logistics, technology and contracts
- Formulate a clear vision and adapt the communication to different audiences
Who is it for?
Professionals in music and the performing arts who want to develop their knowledge of promoting and event production.
Course leaders
Lars Redin and Jenny Rylin.
Practical details
- Dates: 28–29 October 2026
- Times: Wednesday 12:00–17:00, Thursday 09:00–15:00
- Venue: United Spaces Lindholmen (opposite SVT), Hasselblad room, Pumpgatan 1, Gothenburg
- Places: 10
- Language: Swedish
- Kostnadsfritt if you are registered in Västra Götaland. Otherwise SEK 1,900, paid before the course starts.
- Apply by 7 October 2026
Produced by Kulturakademin, supported by Västra Götalandsregionen.
How to apply
Applications go to Kulturakademin through the link on this page. The group is small — ten places — so apply in good time. Questions about the course? Contact Erik Bergstrand at Kulturakademin, erik@kulturakademin.com.
