During Viva Sounds, Westside Music Sweden opens the door to the international music industry for participants from Kulturakademin.
In a closed, interactive workshop you meet bookers, festival organisers, agents, PR and label representatives — all with solid experience from the independent scene and a genuine interest in sharing knowledge, perspectives and practical advice.
This is not a lecture
It is a chance to talk, ask questions and get personal answers from people who work with international music projects every day.
How the workshop runs
PREPARATION — before the workshop you receive information about the guests and their roles, and prepare your own questions, needs and goals.
JOINT INTRODUCTION (30–45 min) — the guests introduce themselves and their work, followed by a discussion of international work, challenges and opportunities at indie level, with an emphasis on transparency and real-world perspectives.
ROUND TABLES (about 60–90 min) — rotating conversations in small groups where every participant meets every international guest. You ask your prepared questions, get direct feedback and make connections. The conversations are briefly documented to support follow-up.
After the workshop you should
- Understand better how international collaborations in the music industry work
- Know the different routes to reaching beyond Sweden as a musician or organiser
- Have established at least one relevant contact to build on
- Be able to identify the next step in your international development
Who can apply?
Musicians, organisers, producers and other professionals in music who are active in Västra Götaland or Halland and have ambitions to work internationally. It suits both freelancers and people working within organisations.
Practical details
- Date: 27 November 2026, during Viva Sounds in Gothenburg
- Time and venue to be announced
- Language: English
- Kostnadsfritt if you are registered in Västra Götaland. Otherwise SEK 1,900.
- Late cancellation is charged at SEK 500
- Apply by 13 November 2026
The participating artists and industry representatives will be announced later. The workshop is produced by Westside Music Sweden with Kulturakademin, supported by Västra Götalandsregionen.
How to apply
Applications go to Kulturakademin through the link on this page. Questions about the course? Contact Erik Bergstrand at Kulturakademin, erik@kulturakademin.com.
