Develop your identity as an artist and create a cohesive vision
Do you want to develop your artistic identity and create a clear concept around your music? In this workshop, you will explore how to work with your expression as a whole – from sound to visual design and storytelling.
The day features a masterclass with Cassius Lambert (from the acclaimed band BITOI), followed by a practical workshop.
Key topics covered:
- How to develop a clear artistic concept where music, aesthetics, and story align.
- Finding the balance between artistic expression and musical content.
- Working with visual identity, imagery, and presentation.
- The creative process from idea to finished production.
The course is led by moderator Sara Aldén (Musikcentrum Väst).
Target audience: Professional musicians and artists.
